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Boulevard (lifestyle magazine)
''Boulevard'' was a lifestyle magazine created by Fiona Scott-Lazareff in 1990 in Paris.〔«"Paris Boulevard" lancé par Fiona Scott Lazareff», Telerama, May 1990〕 Boulevard was the flagship of the publishing group Mediatime France. It was a monthly glossy in English, targeting sophisticated, cosmopolitan readers and covering the latest trends in fashion, food, design, arts and culture in Paris.
==History==
Fiona Lazareff, managing director of the Group Mediatime, is an entrepreneur of Scottish origin. Having started out with a career in finance, she arrived in Paris aged 32 and raised 3.2 MF from French institutional investors including Europar and Orfimar.〔("Fiona Scott Roberts lance Boulevard à Paris", Capital Finance, 23 September 1999. )〕
In 1991, as a marketing "stunt" for Boulevard, Fiona Lazareff, created the Bal des Débutantes at the Hôtel de Crillon. She decided to turn Boulevard's annual photo shoot of eligible young girls, dressed in Haute Couture, into a live event, inspired in part by the Barclay dress show in London.〔«"Les debs défilent", Le coup d’œil de Janie Samet», ''Le Figaro'', 26 September 1991〕 It gave birth to a new annual and major international social event which now takes place every year in Paris.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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